Private real estate lenders can now hand off day-to-day servicing to licensed specialists without ever leaving Baseline

NEW YORK, Nov. 3, 2026 /PRNewswire/ — Baseline, the loan management platform built for private real estate lenders, today announced the launch of Baseline Servicing. The new offering gives lenders high-touch loan servicing performed by real servicing specialists, built right into the platform they already use to manage their loans.

Built for private lenders who prefer to outsource their servicing

Baseline has spent a lot of time building software that makes servicing easier for private lenders, and most of its customers continue to service their own loans in-house. But as Baseline worked with more lenders, it became clear that some simply want to outsource the servicing function altogether.

The reasons vary. Some lenders are scaling quickly and want their team focused on origination. Others want someone else to handle the admin so they can spend more time on borrower relationships. And a growing number have capital partners who prefer, or require, that loans be serviced by an independent third party.

Baseline Servicing is built for all of them.

What’s included

Lenders keep originating in Baseline just like they always have. Baseline’s servicing team takes care of the day-to-day work after closing, including:

• Payments: collecting, posting, and distributing payments, plus following up on late ones
• Borrower communication: a real person answers borrower calls and questions
• Payoffs: payoff requests prepared and delivered the same business day
• Tracking: monitoring taxes, insurance coverage, foreclosures, and liens
• Reporting: reconciled monthly statements and reports, delivered on time every month

Each lender also gets a dedicated servicing expert they can reach by phone, email, or Slack.

Your loans never leave Baseline

Because Baseline’s servicing team works in the exact same tools customers use to service their own loans, nothing has to be migrated or exported. Lenders can see everything the servicing team does, in real time, on the platform they already know.

Pricing and availability

Baseline Servicing is available now for business-purpose real estate loans. Lenders can try it free through December 31, 2026. After that, pricing starts at $30 per loan per month.

Lenders interested in learning more can book a call with the Baseline team for a walkthrough.

A step beyond software

“We’ve spent a lot of time building best-in-class servicing software for private real estate lenders, and doing the actual job for our customers felt like the natural next step,” said Shaye Wali, CEO of Baseline. “Most of our lenders still service their own loans, and we encourage it. But not every lender wants to. Some want to grow their originations while we handle the back office. Others have capital partners who require an independent third-party servicer, and as the industry matures, that’s becoming more common. Now they can do it all without ever leaving Baseline.”

“For us, this is about becoming more than a software company,” Wali added. “We want to be a more complete solutions provider for this industry, and I couldn’t be more excited about it.”

Baseline Servicing is the first of three major announcements the company plans to make this quarter.

About Baseline

Baseline is a loan management platform built for private real estate lenders. Lenders use Baseline to originate, manage, and service their loans in one place, and can now outsource servicing entirely through Baseline Servicing. Learn more at baselinesoftware.com.

About Petra Loan Servicing

Petra Loan Servicing Corp is a South Carolina-based loan servicer offering technology-enabled servicing for private real estate lenders. Learn more at petraservicing.com.

Media contact
Baseline
hello@baselinesoftware.com
(332) 456-9711

Disclosure

Baseline is a software provider and is not a licensed loan servicer. Loan servicing is provided by Petra Loan Servicing Corp (NMLS #2649059, CA DRE #02265074), an independent, licensed third party. Servicing is available only for business-purpose real estate loans and is not offered for consumer loans, including loans for personal, family, or household purposes. Availability may vary by state.

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SOURCE Baseline Financial Technologies Corp